Subway Signs First Esports Sponsorship Deal With Guild

London – Guild Esports, the global esports team organization co-owned by David Beckham, has today announced its headline partnership with Subway, the world’s largest submarine sandwich franchise.

In a two-year partnership, Subway becomes Guild’s Official Quick-Service Restaurant Partner as well as the Official Academy Partner of Guild Esports in more than 50 EMEA markets. Guild is the first esports team organization to sign a Europe, Middle East and Africa-wide sponsorship agreement with Subway.

The Logo for Subway most common on their restaurant signs. The word "sub" is capitalized in white with an arrow pointing left at the bottom of the S. The word "way" is capitalized in yellow with an arrow pointing right on the top right point.
The Subway Logo

Subway’s rights package includes the branding of Guild’s team jersey, featuring graphics by renowned London streetwear artist Fergus Purcell, bespoke branded content across Guild and its London headquarters opening later this year, player and content creator channels, and exclusive esports activations.