Subway Signs First Esports Sponsorship Deal With Guild
London – Guild Esports, the global esports team organization co-owned by David Beckham, has today announced its headline partnership with Subway, the world’s largest submarine sandwich franchise.
In a two-year partnership, Subway becomes Guild’s Official Quick-Service Restaurant Partner as well as the Official Academy Partner of Guild Esports in more than 50 EMEA markets. Guild is the first esports team organization to sign a Europe, Middle East and Africa-wide sponsorship agreement with Subway.
Subway’s rights package includes the branding of Guild’s team jersey, featuring graphics by renowned London streetwear artist Fergus Purcell, bespoke branded content across Guild and its London headquarters opening later this year, player and content creator channels, and exclusive esports activations.
By becoming an Academy Partner, Subway will be able to engage with young audiences in key markets across EMEA at a local level and support Guild in delivering a balanced choice nutrition program to its Academy members and fans. Guild and Subway have shared values and look forward to working together to support young gamers to make food choices that are good for them and their local communities.
Subway is a proponent of making better choices and working with young adults at a grassroots level to give them the opportunities to harness their passions, build their careers, and develop their skills on a practical and entrepreneurial level. This aligns with the values of both companies as, since its launch in June 2020, Guild has been committed to developing best-in-class esports teams whilst finding and training the next generation of players.
This press release originally appeared on March 25, 2021, on GamesPress and has been edited for length and clarity.